ITAC works with partners to help market the Indigenous tourism industry in Canada to the world. Marketing initiatives in print and online, partnership opportunities with Destination Canada, and access to travel trade and media, ITAC marketing programs can help your Indigenous-owned or controlled tourism business reach new customers and expand your audience. Browse our current programs below or contact ITAC for more information at Info@IndigenousTourism.ca.
Indigenous Story Ideas
Story Ideas outlines what’s new, exciting and noteworthy with Indigenous tourism. Within it, you can find information from Nations, our lifestyle magazine, featuring stories from authentic Indigenous tourism companies across Canada. Story Ideas also includes unique Indigenous-owned premier accommodations and information on the largest International Indigenous Tourism Conference in the world.
Unique Sales Opportunities
The distribution of your experiences is key to building your business. ITAC is offering a unique opportunity to all of our export-ready members to sell their tourism experiences online through a tailor-made platform: DestinationIndigenous.ca. This new website allows people to connect with the unique stories and cultures of First Nations, Inuit and Métis Peoples across Canada.
2019-20 Photography Subsidy Program
ITAC’s Photography Subsidy Program is for our Voting Members who have purchased the Optional Export-Ready Upgrade. All qualifying Members can receive up to $500 towards the cost of obtaining professional images or video of the experiences available at their tourism business. All images must be rights-free, made available for ITAC use, and created according to ITACs photo and video standards.
Working with our partners, ITAC has conducted a number of industry research projects. This research is undertaken as part of ITAC’s commitment to understanding the current state of the Indigenous tourism industry within Canada. The findings of the research is used to shape our programs and guide our work into the future.
Power of Indigenous Tourism Video Series
As part of a multifaceted partnership, Destination Canada and ITAC are working together to create a series of Indigenous tourism promotional videos which highlight exceptional and authentic Indigenous experiences available in Canada. These videos are distributed online and presented at major industry events to build positive awareness of Indigenous tourism in Canada.
Indigenous Travel Packages Booklet
The packages booklet, Indigenous Travel Experiences in Canada, invites travellers to experience authentic Indigenous culture and stories through tourism experiences offered by Indigenous peoples, communities and business across Canada. Travel packages featured in the booklet are also available at IndigenousCanada.Travel.
Indigenous Canadian Signature Experiences Collection
This collection of authentic Indigenous tourism businesses are included as members of the Canadian Signature Experiences (CSE) Collection from Destination Canada. These once-in-a-lifetime travel experiences are found only in Canada.
ITAC Brand Guidelines
This document’s purpose is to assist with and to ensure brand consistency, in both corporate and consumer-based applications. It establishes guidelines for the utilization and deployment of the brand, whose strength and significance is created only through consistent, effective usage over time. This document provides the guidelines and best practices that will ensure the brand’s design integrity is maintained.
ITAC has created a series of itineraries highlighting how you can add an Indigenous tourism experience to many of the popular travel routes throughout Canada. Whether you would like to shop for authentic Indigenous arts & crafts or taste Indigenous cuisine, stop in a community cultural centre to hear local stories and songs, or create a whole itinerary around Indigenous touring experiences such as wildlife or wilderness, there are options to add to your trip in every province and territory across Canada.
Looking for images for your story on Indigenous tourism in Canada or need background info on ITAC and its members? Our media kit is the best place to start. It includes a 3-page PDF Backgrounder with information on ITAC and Canada’s Indigenous tourism industry as well as a collection of images representing the diversity of Indigenous cultures across Canada.
Regional Indigenous Experiences
- British Columbia
- Saskatchewan & Manitoba
- Atlantic Canada
- Yukon Territory
- Northwest Territories & Nunavut
- Things to Consider for Your First Pow Wow
- 2020 International Media Marketplace Final Report
- 2019 GoMedia Canada Final Report
- 2019 Rendez-vous Canada Final Report
- 2019 Rendez-vous Canada – Partnership Program
- 2018 National Indigenous Tourism Showcase Program
- 2018 Rendez-vous Canada – Partnership Program
- 2017 USA Market Research Perceptions & Recommendations
- 2017 Indigenous Experiences Guide (6Mb)
- 2017 Rendez-vous Canada – Partnership Program
- 2017 Adventure Travel World Summit – Tour Operator Scholarship Program
- 2017 AdventureELEVATE – Adventure Scholarship Program
- 2017 Showcase Canada Asia – Indigenous Tourism Showcase
- 2016 Showcase Canada Asia – Indigenous Tourism Showcase
- 2016 Indigenous Experiences Guide (8Mb)
- 2016 Rendez-vous Canada – Partnership Program
- 2015 Rendez-vous Canada – Partnership Program