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ITAC works with partners to help market the Indigenous tourism industry in Canada to the world. Marketing initiatives in print and online, partnership opportunities with Destination Canada, and access to travel trade and media, ITAC marketing programs can help your Indigenous-owned or controlled tourism business reach new customers and expand your audience. Browse our current programs below or contact ITAC for more information at


Nations: Indigenous Lifestyle Magazine

Welcome to the 2019-2020 Indigenous Tourism Association of Canada’s lifestyle magazine. Within these pages, you will find stories from authentic Indigenous tourism companies stretching across Canada from coast to coast to coast

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Indigenous Story Ideas

Story Ideas outlines what’s new, exciting and noteworthy with Indigenous tourism. Within it, you can find information from Nations, our lifestyle magazine, featuring stories from authentic Indigenous tourism companies across Canada. Story Ideas also includes unique Indigenous-owned premier accommodations and information on the largest International Indigenous Tourism Conference in the world.

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2019-20 Photography Subsidy Program

ITAC’s Photography Subsidy Program is for our Voting Members who have purchased the Optional Export-Ready Upgrade. All qualifying Members can receive up to $500 towards the cost of obtaining professional images or video of the experiences available at their tourism business. All images must be rights-free, made available for ITAC use, and created according to ITACs photo and video standards.

2019-20 Photo Subsidy Program


How to be Featured on ITAC Social Media

ITAC has multiple social media accounts that we use to promote our members — including Instagram, Facebook, and Twitter. With over 25,000 followers, we’re here to share your best posts, so your business gets more exposure.

How to be Featured on Social Media


Online Booking: Meridian Reservation Systems

The website continues to evolve with visitors now able to book their travel experiences online either by purchasing pre-set packages or through a ‘Build Your Own’ package feature. ITAC is providing this opportunity for market-ready members to add the online booking software to their own website. This online booking system initiative can be for stand-alone products such as accommodation or activities and it also includes the Packaging Engine Platform.

View the Online Booking Initiative


Industry Research

Working with our partners, ITAC has conducted a number of industry research projects. This research is undertaken as part of ITAC’s commitment to understanding the current state of the Indigenous tourism industry within Canada. The findings of the research is used to shape our programs and guide our work into the future.

Industry Research


Power of Indigenous Tourism Video Series

As part of a multifaceted partnership, Destination Canada and ITAC are working together to create a series of Indigenous tourism promotional videos which highlight exceptional and authentic Indigenous experiences available in Canada. These videos are distributed online and presented at major industry events to build positive awareness of Indigenous tourism in Canada.

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Luxury Cruise Ship


Indigenous Travel Packages Booklet

The packages booklet, Indigenous Travel Experiences in Canada, invites travellers to experience authentic Indigenous culture and stories through tourism experiences offered by Indigenous peoples, communities and business across Canada. Travel packages featured in the booklet are also available at IndigenousCanada.Travel.

View Travel Packages Booklet


Indigenous Canadian Signature Experiences Collection

This collection of authentic Indigenous tourism businesses are included as members of the Canadian Signature Experiences (CSE) Collection from Destination Canada. These once-in-a-lifetime travel experiences are found only in Canada.

View the Indigenous CSE Collection
Indigenous Canadian Signature Experiences Collection


ITAC Brand Guidelines

This document’s purpose is to assist with and to ensure brand consistency, in both corporate and consumer-based applications. It establishes guidelines for the utilization and deployment of the brand, whose strength and significance is created only through consistent, effective usage over time. This document provides the guidelines and best practices that will ensure the brand’s design integrity is maintained.

View ITAC’s Brand Guidelines
ITAC Brand Standards


ITAC Itineraries

ITAC has created a series of itineraries highlighting how you can add an Indigenous tourism experience to many of the popular travel routes throughout Canada. Whether you would like to shop for authentic Indigenous arts & crafts or taste Indigenous cuisine, stop in a community cultural centre to hear local stories and songs, or create a whole itinerary around Indigenous touring experiences such as wildlife or wilderness, there are options to add to your trip in every province and territory across Canada.

View the ITAC Itineraries


Media Kit

Looking for images for your story on Indigenous tourism in Canada or need background info on ITAC and its members? Our media kit is the best place to start. It includes a 3-page PDF Backgrounder with information on ITAC and Canada’s Indigenous tourism industry as well as a collection of images representing the diversity of Indigenous cultures across Canada.

View the Media Kit

Regional Indigenous Experiences

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