ITAC works with partners to help market the Indigenous tourism industry in Canada to the world. Marketing initiatives in print and online, partnership opportunities with Destination Canada, and access to travel trade and media, ITAC marketing programs can help your Indigenous-owned or controlled tourism business reach new customers and expand your audience. Browse our current programs below or contact ITAC for more information at Info@IndigenousTourism.ca.
Guide to Indigenous Tourism in Canada
The new 2018/19 Guide to Indigenous Tourism in Canada, shares in the energy and power of Indigenous tourism, and tells the story of ITAC members and their businesses by emphasizing the importance of distinct community voices. The guide highlights storytelling as a way of expression and connects the profiles of each of the members to both the individuals and their communities.
Indigenous Travel Packages Booklet
The packages booklet, Indigenous Travel Experiences in Canada, invites travellers to experience authentic Indigenous culture and stories through tourism experiences offered by Indigenous peoples, communities and business across Canada. Travel packages featured in the booklet are also available at IndigenousCanada.Travel.
2018 Photography Subsidy Program
ITAC is excited to announce the launch of its first Photography Subsidy Program for our Voting Members who have purchased the Optional Export-Ready Upgrade. All qualifying Members can receive up to $500 towards the cost of obtaining professional images or video of the experiences available at their tourism business. All images must be rights-free, made available for ITAC use, and created according to ITACs photo and video standards.
2018 National Indigenous Tourism Showcase Program
ITAC has created the National Indigenous Tourism Showcase Program initiative to increase participation from qualified Indigenous tourism providers in the upcoming Showcase Canada Asia travel tradeshow being held October 9th – 12th, 2018 at the China World Hotel, Beijing. Showcase Canada Asia is an appointment-based, business-to-business marketplace which brings Canadian suppliers together with over 100 qualified buyers from mainland China, Taiwan and Hong Kong.
Indigenous Canadian Signature Experiences Collection
This collection of authentic Indigenous tourism businesses are included as members of the Canadian Signature Experiences (CSE) Collection from Destination Canada. These once-in-a-lifetime travel experiences are found only in Canada.
ITAC Brand Standards
This document’s purpose is to assist with and to ensure brand consistency, in both corporate and consumer-based applications. It establishes guidelines for the utilization and deployment of the brand, whose strength and significance is created only through consistent, effective usage over time. This document provides the guidelines and best practices that will ensure the brand’s design integrity is maintained.
2017 USA Market Research Perceptions & Recommendations
Destination Canada and ITAC partnered on a research study in 2017 to gain an understanding of how and what the USA traveller thinks about Indigenous tourism experiences in Canada. We created a report to help you, Indigenous tourism entrepreneurs and communities involved in tourism, to make the most of the research findings and maximize your marketing plans.
ITAC has created a series of itineraries highlighting how you can add an Indigenous tourism experience to many of the popular travel routes throughout Canada. Whether you would like to shop for authentic Indigenous arts & crafts or taste Indigenous cuisine, stop in a community cultural centre to hear local stories and songs, or create a whole itinerary around Indigenous touring experiences such as wildlife or wilderness, there are options to add to your trip in every province and territory across Canada.
Power of Indigenous Tourism Video Series
As part of a multifaceted partnership, Destination Canada and ITAC are working together to create a series of Indigenous tourism promotional videos which highlight exceptional and authentic Indigenous experiences available in Canada. These videos are distributed online and presented at major industry events to build positive awareness of Indigenous tourism in Canada.
Looking for images for your story on Indigenous tourism in Canada or need background info on ITAC and its members? Our media kit is the best place to start. It includes a 3-page PDF Backgrounder with information on ITAC and Canada’s Indigenous tourism industry as well as a collection of images representing the diversity of Indigenous cultures across Canada.
- 2018 Rendez-vous Canada – Partnership Program
- 2017 Rendez-vous Canada – Partnership Program
- 2017 Adventure Travel World Summit – Tour Operator Scholarship Program
- 2017 AdventureELEVATE – Adventure Scholarship Program
- 2017 Showcase Canada Asia – Indigenous Tourism Showcase
- 2016 Showcase Canada Asia – Indigenous Tourism Showcase
- 2016 Indigenous Experiences Guide (8Mb)
- 2016 Rendez-vous Canada – Partnership Program
- 2015 Rendez-vous Canada – Partnership Program