ITAC works with partners to help market the Indigenous tourism industry in Canada to the world. Marketing initiatives in print and online, partnership opportunities with Destination Canada, and access to travel trade and media, ITAC marketing programs can help your Indigenous-owned or controlled tourism business reach new customers and expand your audience. Browse our current programs below or contact ITAC for more information at


2018 Rendezvous Canada Partnership Program

The 2018 Rendezvous Canada Partnership Program is an initiative which aims to increase participation from qualified Indigenous tourism providers at the upcoming Rendez-vous Canada travel tradeshow held May 13-16, 2018 in Halifax, Nova Scotia. Rendez-vous Canada is Canada’s premier international tourism marketplace, led by the Destination Canada.

2018 RVC Partnership Program


2017 USA Market Research Perceptions & Recommendations

Destination Canada and ITAC partnered on a research study in 2017 to gain an understanding of how and what the USA traveller thinks about Indigenous tourism experiences in Canada. We created a report to help you, Indigenous tourism entrepreneurs and communities involved in tourism, to make the most of the research findings and maximize your marketing plans.

View the 2017 USA Market Research Report


Guide to Indigenous Tourism in Canada

The new 2017/18 Guide to Indigenous Tourism in Canada, shares in the energy and power of Indigenous tourism, and tells the story of ITAC members and their businesses by emphasizing the importance of distinct community voices. The guide highlights storytelling as a way of expression and connects the profiles of each of the members to both the individuals and their communities.

View the Guide to Indigenous Tourism


ITAC Itineraries

ITAC has created a series of itineraries highlighting how you can add an Indigenous tourism experience to many of the popular travel routes throughout Canada. Whether you would like to shop for authentic Indigenous arts & crafts or taste Indigenous cuisine, stop in a community cultural centre to hear local stories and songs, or create a whole itinerary around Indigenous touring experiences such as wildlife or wilderness, there are options to add to your trip in every province and territory across Canada.

View the ITAC Itineraries


Power of Indigenous Tourism Video Series

As part of a multifaceted partnership, Destination Canada and ITAC are working together to create a series of Indigenous tourism promotional videos which highlight exceptional and authentic Indigenous experiences available in Canada. These videos are distributed online and presented at major industry events to build positive awareness of Indigenous tourism in Canada.

View the Video Series
Luxury Cruise Ship


Indigenous Canadian Signature Experiences Collection

This collection of authentic Indigenous tourism businesses are included as members of the Canadian Signature Experiences (CSE) Collection from Destination Canada. These once-in-a-lifetime travel experiences are found only in Canada.

View the Indigenous CSE Collection
Indigenous Canadian Signature Experiences Collection


ITAC Brand Standards

This document’s purpose is to assist with and to ensure brand consistency, in both corporate and consumer-based applications. It establishes guidelines for the utilization and deployment of the brand, whose strength and significance is created only through consistent, effective usage over time. This document provides the guidelines and best practices that will ensure the brand’s design integrity is maintained.

View ITAC’s Brand Standards
ITAC Brand Standards


Media Kit

Looking for images for your story on Indigenous tourism in Canada or need background info on ITAC and its members? Our media kit is the best place to start. It includes a 3-page PDF Backgrounder with information on ITAC and Canada’s Indigenous tourism industry as well as a collection of images representing the diversity of Indigenous cultures across Canada.

View the Media Kit

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