January 7, 2020, Coast Salish Territories (Vancouver, BC) – The Indigenous Tourism Association of Canada (ITAC) is pleased to welcome Jason Picard-Binet as Sales Manager, effective January 13, 2020.
Picard-Binet is Wendat of the Huron-Wendat Nation and will be based out of Wendake First Nation in Quebec City. Picard-Binet will add exceptional expertise to ITAC’s growing marketing team, overseen by Director of Marketing Sebastien Desnoyers-Picard. A graduate in tourism, Picard-Binet has held several jobs connected to Indigenous tourism. When the Hôtel-Musée Premières Nations opened its doors in 2008, he was hired as a Sales and Banquet Coordinator. In 2010, Picard-Binet joined Tourism Wendake and was in charge of sales and marketing development for the entire tourism infrastructure of the Huron-Wendat Nation. He was also actively involved in media relations, in the publication of the tourism guide and in the creation of the website to promote Wendat culture in Quebec, to the rest of Canada and abroad.
“Jason not only brings added marketing, sales and PR strength to the team, but his knowledge of Indigenous experiences across Eastern Canada supports ITAC’s commitment to ensuring our key markets are exposed to the diversity and range of Indigenous experiences from across the country,” says Desnoyers-Picard.
Prior to joining ITAC this month, Picard-Binet was the Marketing Advisor at Quebec Aboriginal Tourism and sat on ITAC’s Board of Directors.
About the Indigenous Tourism Association of Canada
The Indigenous Tourism Association of Canada (ITAC) is the lead organization tasked with growing the Indigenous tourism industry across the country. Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with other groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol. With Indigenous tourism outpacing Canadian tourism activity overall, and international demand for Indigenous experiences at an all-time high, ITAC recently updated its five-year plan. Additionally, ITAC just launched their Nations magazine, highlighting Indigenous people and experiences across the country.
To book packages and experiences travellers may visit www.IndigenousCanada.Travel.
For more information on ITAC visit www.IndigenousTourism.ca
Deirdre Campbell, Beattie Tartan
Keith Henry, Indigenous Tourism Association of Canada