Indigenous Tourism Association of Canada signs Indigenous-owned Indigeno Travel as travel agency of choice

November 13, 2019, (Kelowna, Syilx Territory, BC) – The Indigenous Tourism Association of Canada (ITAC) has signed Indigeno Travel as its preferred travel agency, honouring its vision to support Indigenous-owned businesses and entrepreneurs within the tourism industry.  

Described as Canada’s leading-edge Indigenous-owned national travel agency, Indigeno Travel is a business with an economic and social mission: to create meaningful careers for Indigenous people, send much-needed revenue to Indigenous communities, and provide savings for Indigenous and non-Indigenous customers.  

“The purchasing power of our Indigenous stakeholders, as well as our own ITAC team, is enormous. Indigeno’s ambition and programs match our own values and needs, not only for our corporate travel but also for the packaging of Indigenous tourism experiences,” says Keith Henry, President and CEO of ITAC.  “It is also very important for us to seek out Indigenous-owned businesses as we expand our needs at ITAC and as an industry.” 

“We are honoured that ITAC has chosen us as their preferred travel agency. Indigeno Travel presents a bold, socially responsible opportunity for Indigenous and non-Indigenous Canadians to come together in the spirit of reconciliation and economic development,” says Chris Maxfield, Indigeno Travel’s CEO. “We measure our success not solely in financial terms, but also by the deeper social value we provide to the communities we serve.” 

Based in Winnipeg, Manitoba, Indigeno Travel offers corporate, leisure, and specialty destination travel through a partnership with the Continental Travel Group and the Great Canadian Travel Group. Indigeno will begin booking ITAC’s corporate travel and customer packages on December 1, 2019, and can be visited at

About the Indigenous Tourism Association of Canada

The Indigenous Tourism Association of Canada (ITAC) is the lead organization tasked with growing the Indigenous tourism industry across the country.  Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion, and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol.  With Indigenous tourism outpacing Canadian tourism activity overall, and international demand for Indigenous experiences at an all-time high, ITAC recently updated its five-year plan

To view available packages and experiences visit IndigenousCanada.Travel

For more information on ITAC visit

Media contacts:

Jenna Hickman, Beattie Tartan
Office: 250-592-3838
Cell: 250-514-3480

Keith Henry, Indigenous Tourism Association of Canada
Office: 604-639-4408
Cell: 778-388-5013 

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