The Indigenous Tourism Association of Canada Raises Global Profile During World Travel Market

London, UK, November 5-6

November 4, 2019, Coast Salish Territories (Vancouver, BC) – The Indigenous Tourism Association of Canada (ITAC) is attending the World Travel Market (WTM) in London, UK this week, with over 30 appointments from key international buyers and global media.

“Thanks to our partnership with Destination Canada, we are able to attend these international marketplaces and have a significant presence,“ says Sébastien Desnoyers Picard, ITAC’s Director of Marketing. “We are proud to be representing all of our stakeholders at this prestigious event and look forward to growing Indigenous tourism with an increase in international visitors to our experiences.”

Considered one of the most dynamic travel trade shows in the world, WTM London introduces global travel buyers to over 5,000 of the biggest destinations and brands in the world. Last year WTM London sparked a million meetings, resulting in around $5 billion in contracts for the international attendees.

About the Indigenous Tourism Association of Canada

The Indigenous Tourism Association of Canada (ITAC) is the lead organization tasked with growing the Indigenous tourism industry across the country. Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with other groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol. With Indigenous tourism outpacing Canadian tourism activity overall, and international demand for Indigenous experiences at an all-time high, ITAC recently updated its five-year plan. To view packages and experiences available visit IndigenousCanada.Travel. For more information on ITAC visit

Sébastien Desnoyers Picard, Director of Marketing, ITAC

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