January 28, 2020, Coast Salish Territories (Vancouver, BC) – The Indigenous Tourism Association of Canada (ITAC) attended the International Media Marketplace (IMM) in New York City last week, with over twenty appointments with key international media representatives.
ITAC’s Marketing Coordinator, Ryan Rogers, attended the Media Marketplace on January 23 to meet with top travel journalists, editors and broadcasters to discuss ITAC’s news, events, developments and potential stories. The event offered unrivalled networking and relationship-building opportunities, and ITAC was very excited for the opportunity to connect with some of the 500 top tier media representatives in attendance and continue the growth of Indigenous tourism in Canada.
“Thanks to our partnership with Destination Canada, we are able to attend these international marketplaces and have a significant presence,“ says Sébastien Desnoyers Picard, ITAC’s Director of Marketing. “We are proud to be representing all of our stakeholders at this prestigious event and look forward to growing Indigenous tourism with an increase in international visitors to our experiences.”
The partnership with Destination Canada also gave ITAC the opportunity to showcase Nations magazine, which was included in all 500 delegate bags. The magazine highlights Indigenous people and experiences across the country. “It’s an honour to be able to show the variety of Indigenous experiences to such a distinguished audience,” says Sébastien Deynoyers Picard.
About the Indigenous Tourism Association of Canada
The Indigenous Tourism Association of Canada (ITAC) is the lead organization tasked with growing the Indigenous tourism industry across the country. Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with other groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol. With Indigenous tourism outpacing Canadian tourism activity overall, and international demand for Indigenous experiences at an all-time high, ITAC recently updated its five-year plan. Additionally, ITAC just launched their Nations magazine, highlighting Indigenous people and experiences across the country.
To book packages and experiences travellers may visit www.IndigenousCanada.Travel.
For more information on ITAC, visit www.IndigenousTourism.ca.
Deirdre Campbell, Beattie Tartan
Keith Henry, Indigenous Tourism Association of Canada