ITAC at “Visit China, Where Culture Shines”

December 17, 2019, Coast Salish Territory (Vancouver, BC) – The Indigenous Tourism Association of Canada (ITAC) attended “Visit China, Where Culture Shines,” a presentation and gala dinner hosted by The Ministry of Culture and Tourism of the People’s Republic of China. The event was held at The Westin Bayshore in Vancouver on Friday, December 13.

“Visit China, Where Culture Shines” is a major promotional campaign for China’s tourism industry, providing opportunities to showcase their unique culture and tourism opportunities. This event also created an opportunity to strengthen the relationship, bilateral exchanges and tourism cooperation between Canada and China.

China is an important tourism market for Canada and ITAC was honoured to attend this prestigious event. Keith Henry, President and CEO, and Ryan Rogers, Marketing Coordinator, attended the event on ITAC’s behalf.

Indigenous Tourism Association of Canada

The Indigenous Tourism Association of Canada (ITAC) is the lead organization tasked with growing the Indigenous tourism industry across the country.  Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with other groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol.  With Indigenous tourism outpacing Canadian tourism activity overall, and international demand for Indigenous experiences at an all-time high, ITAC recently updated its five-year plan. Additionally, ITAC just launched their Nations magazine, highlighting Indigenous people and experiences across the country.

To book packages and experiences travellers may visit www.IndigenousCanada.Travel.

For more information on ITAC visit


Media Contacts:
Deirdre Campbell, Beattie Tartan
250-592-3838, 250-882-9199

Keith Henry, Indigenous Tourism Association of Canada
604-639-4408, 778-388-5013

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