Indigenous Tourism Association of Canada congratulates and welcomes Marsha Walden as new President and Chief Executive Officer of Destination Canada


COAST SALISH TERRITORY (Vancouver, BC) – The Indigenous Tourism Association of Canada (ITAC) welcomes the appointment of Marsha Walden as President and Chief Executive Officer of Destination Canada.

“In her past role as President and CEO of Destination BC, Marsha was instrumental in helping build a strong foundation for the growth of Indigenous tourism across BC,” says Keith Henry, ITAC’s President and CEO. “It will be an honour to work with her on a national level knowing that she is a strong supporter of our industry and Indigenous tourism’s positive impacts on the tourism industry across the country.”

In the seven years that Walden was with Destination BC, she successfully led the newly formed provincial Crown corporation to create ground-breaking strategies for tourism development and nationally recognized, data-driven performance marketing. Most recently, her attention has focused on leading the organization to support the ongoing recovery of BC’s tourism sector.

Walden’s appointment was formally announced by the Honourable Mélanie Joly, Minister of Economic Development and Official Languages and more information may be found here. Walden’s first day at Destination Canada will be August 24, 2020.

“Destination Canada has been an invaluable partner and will continue to be as we work through the recovery of our industry together. Marsha’s skills will compliment an already strong team and we couldn’t be happier,” says Henry.