Brady Smith Named ITAC’s New Chief Strategy Officer

November 26, 2019, Coast Salish Territories (Vancouver, BC)– Keith Henry, President and CEO of the Indigenous Tourism Association of Canada (ITAC) is pleased to announce Brady Smith as ITAC’s new Chief Strategy Officer, starting December 2, 2019.

Smith is a long-time Whistler resident and was recently the Executive Director of the Squamish Lil’wat Cultural Centre (SLCC). He previously managed business and economic development for Whistler Sport Legacies and has worked senior positions during the London 2012 Olympic Games and the Vancouver 2010 Olympic and Paralympic Games. He also served as past chair of the Whistler Chamber of Commerce.

“Brady has been an outstanding champion of Indigenous tourism through his work at the SLCC as well as an engaged participant on our national board of directors,” says Henry. “We look forward to his added expertise on our leadership team, as well as his depth of knowledge in governance and building strong strategic partnerships. I know he will ensure ITAC is accountable for reaching the aggressive goals we have set for Indigenous tourism across the country.”

Based in Vancouver and reporting to Henry, Smith will be responsible for supporting initiatives that align with ITAC’s strategic plan, as well as building partnerships and developing plans and programs with the provinces and territories to grow sustainable regional Indigenous tourism associations.

“It is a dream come true to take all my years of experience working in sports and culture and putt them towards the positive economic development of tourism within Indigenous communities,” says Smith. “I am looking forward to personally visiting every province and territory and supporting them in creating a vibrant Indigenous tourism industry for their communities.”

About the Indigenous Tourism Association of Canada 

The Indigenous Tourism Association of Canada (ITAC) is the lead organization tasked with growing the Indigenous tourism industry across the country.  Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with other groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol.  With Indigenous tourism outpacing Canadian tourism activity overall, and international demand for Indigenous experiences at an all-time high, ITAC recently updated its five-year plan. Additionally, ITAC just launched their Nations magazine, highlighting Indigenous people and experiences across the country. To book packages and experiences travellers may visit IndigenousCanada.Travel.

For more information on ITAC visit


Media contacts:
Deirdre Campbell, Beattie Tartan
250-592-3838, 250-882-9199

Keith Henry, ITAC
604-639-4408, 778-388-5013

Download as PDF