BBC StoryWorks Features Jasper Tour Company


In a recent article published by BBC StoryWorks, we learn about the picturesque heart of the Canadian Rockies — Jasper, Alberta. Jasper Tour Company owner, Joe Urie, speaks about his own connection to the beautiful resort town and how his company is leading tours that are informed by his Métis culture and the teachings of Indigenous peoples of Canada’s west coast.

Jasper Tour Company provides visitors with a hands-on opportunity to experience the sheer beauty of the Canadian Rockies.

“Everyone is starting to reconnect: cultures, families, and of course, society and the government, and so on,” says Urie. He believes tours like the ones he leads play a huge part in facilitating the connection between tourists and Indigenous peoples in Jasper, helping to create a better understanding of First Nations’ cultures and a stronger bond with nature.”

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