Issued: Wednesday, May 17th, 2017
Deadline: Wednesday, June 7th, 2017 – 4:00 PM PST
The Indigenous Tourism Association of Canada (ITAC) is pleased to issue the following CALL FOR APPLICATIONS to qualified Aboriginal tourism businesses and Aboriginal Tourism Marketing Organizations to participate as sellers in the National Aboriginal Tourism Showcase Program at the Showcase Canada Asia marketplace in Beijing, China October 16th – 19th, 2017.
ITAC has created the National Aboriginal Tourism Showcase Program initiative to increase participation from qualified Aboriginal tourism providers in the upcoming Showcase Canada Asia travel tradeshow being held October 16th – 19th, 2017 at the China World Hotel, Beijing. Showcase Canada Asia is an appointment-based, business-to-business marketplace which brings Canadian suppliers together with over 100 qualified buyers from mainland China, Taiwan and Hong Kong.
There is a growing global demand for authentic Aboriginal cultural tourism from Asian markets prompting ITAC to host this second annual National Aboriginal tourism section on the tradeshow floor during Showcase Canada Asia. This showcase is designed to feature authentic Aboriginal tourism experiences, while facilitating productive business connections with qualified buyers.
Aboriginal tourism businesses or Aboriginal Tourism Marketing Organizations must submit a letter of interest (two pages maximum) to provide details on the history and intent to develop programs for the Chinese travel trade in order to participate in the National Aboriginal Tourism Showcase Program.
Please include name of your representative for your business or organization application, sent by email to:
Ms. Dené Sinclair, Director of Marketing
Indigenous Tourism Association of Canada
Phone: (431) 777-8991 Email: firstname.lastname@example.org
The deadline for submissions is Wednesday, June 7th, 2017 at 4:00 PM PST.
ITAC will review submissions and confirm successful applicants on or before Friday, June 9th, 2017.
- The Process:
ITAC is undertaking a call of interest to Aboriginal partners, and receive and vet applications. This section will comprise of 10 partners.
- ITAC will subsidize all registration costs for this event for up to 2 delegates per company (valued at $3,900 CAD). Travel and accommodation are at your own cost.
- Travel subsidies of $1,000 CAD per selling organization will be available after the event upon ATAC’s receipt of a report including contact information, meeting notes and project sales figures of all appointments.
- For approved Aboriginal partners already registered (prior to ITAC call of interest), RVC Project Office will process and provide refunds once RVC Project Office receives final approved list from ITAC.
Showcase Canada Asia FAQs can be found at http://ctc.teameventmanagement.com/asia/index.php/faqs/
In order to qualify, Aboriginal tourism businesses or Aboriginal Tourism Marketing Organizations must meet the requirements in accordance with the criteria provided in Appendix A.
Space is limited so apply early!
Appendix A – Selection Criteria
Selection Criteria for Aboriginal tourism businesses
Aboriginal tourism businesses must be “Market-Ready” to ensure the following:
- Has been operating in a safe and professional manner for at least one year
- Carries adequate insurance totalling no less than $2 million in liability
- Has current business and operating licenses, registrations and permits
- Has a website that honestly and accurately represents an Aboriginal tourism business
- Accepts credit cards and debit cards as means of payment
- Handles reservations/inquiries by telephone, fax and email on a year-round basis
- Handles and is able to provide confirmation of booking arrangements within 24 hours
- Has a product that is of interest to tourists, both domestic and international
In addition, Aboriginal tourism businesses must also ensure the following “Export-Ready” criteria are also met:
- Demonstrate an adequate budget and marketing plan
- Understand the roles played by receptive tour operators, tour operators, travel wholesalers, and retail travel agents and understand rack or retail pricing, agent commissions and wholesale net rates at each level
- Be willing to include receptive tour operators in the marketing and sales plan and provide contracted wholesale net rates to receptive tour operators
- Provide detailed pricing and program information to tour operators and wholesalers at least one year in advance of selling season
- Be prepared to set up billing arrangements with the tour operator, wholesale agency or receptive tour operator
- If planning to pursue group business, ensure ability to accommodate and adapt to the needs of the market (e.g. tour bus access and parking, washroom facilities, maximum group size, group pricing, and frontline staff that speak the language of target markets)
- Carry adequate insurance (receptive tour operator can sometimes add suppliers to their existing policies at nominal cost)
- Provide support (free or reduced rates) for international media and travel trade familiarization tours
- Offer currency exchange rates consistent with industry norms
Selection criteria for Aboriginal Tourism Marketing Organizations
Aboriginal Tourism Marketing Organizations are organizations or committees that represent a specific provincial, territorial, or regional Aboriginal tourism destination. They serve as the “official” contact point for the destination for tour operators, individual visitors or meeting professionals.
Aboriginal Tourism Marketing Organizations registering as sellers must:
- Represent Aboriginal tourism destinations
- Have an international marketing plan and represent market ready/export ready Aboriginal tourism businesses