Aboriginal Tourism Leaders Inspire Visitors Through Hands-on Experiential Teaching

Indigenous Tourism Association of Canada unveils fourth video in series

Jan. 9, 2017, Coast Salish Territories (Vancouver, BC) – The fourth and final installment in the Power of Aboriginal Tourism video series produced by the Indigenous Tourism Association of Canada (ITAC) focuses on the strength of the connection between outdoor experiences and Aboriginal culture and history.

The fourth in the series highlights Brenda Holder, owner of Mahikan Trails and a member of the Aseniwuche Winewak Nation in Alberta, Canada. As a traditional guide, Holder explains how the modern-day approach to sharing the connection between the land, Aboriginal people, and their guests has remained as it once was when European explorers were charting western Canada. Now, when Holder has visitors join her tours, she shares an immersive experience with them that takes them out of their current comfort zone and into a completely new one throughout their hike.

“I am incredibly proud of the story-telling that is conveyed in all four of the Power of Aboriginal Tourism videos that have been produced,” says Keith Henry, CEO of the Indigenous Tourism Association of Canada. “Each of these videos showcase the vibrant and diverse cultures of Aboriginal people across our great country and I hope they inspire visitors to seek out and explore Aboriginal experiences with our members.”

ATAC’s role as a non-profit is to grow and promote a sustainable, culturally-rich Aboriginal tourism industry across Canada, highlighting the experiences available to visitors from across Canada, the USA, and those arriving internationally. The video series has been produced in partnership with Destination Canada and is available through the ITAC social media channels and on their website.

Social media channels:
Facebook: www.facebook.com/AboriginalCAN/
Twitter: @AboriginalCAN

The four videos in the series may be viewed here.

To learn more about ATAC, visit www.indigenoustourism.ca.

About Indigenous Tourism Association of Canada
The Indigenous Tourism Association of Canada (ITAC) was formally established as a national non-profit Aboriginal tourism industry organization. Today, ITAC includes representation from 15 Aboriginal tourism industry representatives and organizations. Through a unified Aboriginal tourism industry voice, ITAC focuses on creating partnerships between associations, organizations, government departments and industry leaders from across Canada to support the growth of Aboriginal tourism in Canada. For more information, visit www.indigenoustourism.ca.


Media contacts:
Brian Cant, Tartan Group: 250-592-3838, 250-888-8729 (cell) or brian@tartangroup.ca
Keith Henry, ITAC: 604-639-4408 or k.henry@aboriginalcanada.ca

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