Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC – The Indigenous Tourism Association of Canada (ITAC) invites Canadians to plan the perfect escape this summer in their own backyards with the launch of Destination Indigenous’ Escape from Home campaign, a series of inspired itineraries highlighting a range of authentic experiences that connect travellers to Indigenous people, their culture and the land.

“Through strong imagery, video, and storytellers, Destination Indigenous is putting a focus on this resilient sector of the tourism industry, while delivering an emotional experience that flows from our grounding with the natural environment and our desire for meaningful connections,” says Keith Henry, President & CEO of ITAC. “Our Indigenous experiences, activities and communities have enjoyed growing demand from international visitors year-over-year for sharing rich, transformative travel experiences that showcase a modern, authentic culture. We invite all Canadians to discover the rich Indigenous history within their own communities, provinces and territories.”

ITAC announced the launch of Destination Indigenous in June to encourage, highlight and educate travellers about the many Indigenous experiences that will welcome Canadians this summer. Through Destination Indigenous’ informative website and vacation planning tool (which includes maps and directions), intrepid travellers can explore and book:

  • wildlife and fishing excursions across Quebec;
  • urban Indigenous tours within Canada’s major cities such as Vancouver, Edmonton, Calgary, Montreal, Toronto, Ottawa & Halifax;
  • guided adventures across BC & Alberta;
  • northern Lights in NWT;
  • unique Indigenous accommodations from art-filled hotels to glamping in the wilderness;
  • deep dives into Indigenous culture and heritage sites;
  • foraging for local ingredients and dining on Indigenous cuisine from top-trained Indigenous chefs.

Escape from Home will also be promoted via a robust digital campaign and feature storytellers who will travel across the country providing first-person accounts of their Indigenous journeys.

“Our Indigenous tourism members are excited to welcome Canadians and proud of the travel experiences they have been offering for many years. ITAC has worked hard to ensure they have the resources to operate with the highest health and safety standards possible, and we are honoured to share our culture during a time when sharing and supporting our local communities is so important,” says Henry.

While planning an escape with Indigenous experiences across Canada, ITAC recommends travellers understand the health and safety guidelines for travel within each province and territory, and travellers also check to ensure that the community they hope to visit is ready to welcome back local visitors.

The Escape from Home campaign will be rolled out over the next several weeks with different locations and types of experiences highlighted each week. For the launch, Destination Indigenous is providing a portal into Quebec’s awe-inspiring Indigenous wilderness experiences.

View and download the campaign poster here: https://bit.ly/escape-essipit
View an inspiring itinerary here: https://destinationindigenous.ca/blog/escape-to-essipit/
View and download the images from the experiences here: https://platform.crowdriff.com/m/s-IQyN5J2CCOLmhwT0

About the Indigenous Tourism Association of Canada
ITAC is the lead organization tasked with growing the Indigenous tourism industry across the country.  Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with other groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol.  Prior to 2020, Indigenous tourism was outpacing Canadian tourism activity overall, and international demand for Indigenous experiences was at an all-time high. ITAC works in partnership with Destination Canada to showcase Indigenous tourism across Canada to Canadian and international travellers.

Media Contacts
Nicole Amiel, Beattie Tartan
416.436.5185, 514.983.3959 (cell)

Keith Henry, CEO
Indigenous Tourism Association of Canada

French media requests
Sebastien Desnoyers-Picard, Chief Marketing Officer
Indigenous Tourism Association of Canada