Nov 3, 2016, Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC – The Indigenous Tourism Association of Canada (ITAC) has successfully concluded a series of meetings and appointments with national and international media at Destination Canada’s annual GoMedia Canada marketplace in Montreal, QC from Oct 17 – 19, 2016

GoMedia Canada 2016 is one of Destination Canada’s premiere travel-media conferences that connects top Canadian and international travel media and influencers with provincial, territorial, and regional Canadian tourism organizations; major hotel properties; attractions; and transportation companies. The marketplace features one-to-one meetings, pre/post and regional tours for media, professional development sessions, and networking opportunities. This year 140 tourism organizations met with 132 journalists with a total of 3,939 appointments taking place over the three-day show.

“GoMedia presents the ideal platform to share ATAC’s new stories and experiences and build relationships directly with top tiered influential national and international journalists, broadcasters and bloggers,” says Keith Henry, CEO of the Indigenous Tourism Association of Canada. “Canada continues to be one of the worlds most sought after destinations and the Aboriginal stories across Canada are in demand – evident by the popularity of table and full schedule at this year’s show.”

Throughout the conference and marketplace, ITAC met with editors and producers from National Geographic, CTV, enRoute and Sun Media. In total, ITAC met with 32 representatives from Canada, China, Japan, Mexico, Germany, UK, Australia, and the USA. ITAC also took part in professional development sessions, which included a series of round-table market updates from Destination Canada’s in-market media relations experts, and a session about perfecting the pitch to help bring greater awareness to how to connect, inspire and develop stories with the media outlets in attendance.

In addition to the media appointments, ITAC co-sponsored GoMedia’s opening reception with Tourisme Montréal and Tourisme Québec. The reception, held in the new re-opened Au Sommet Place Ville Marie incorporated a celebration of Aboriginal culture through displays of fine art, culinary delights, and a lively throat-singing performance.

To learn more about ATAC, visit

About Indigenous Tourism Association of Canada
Originally formed as the Aboriginal Tourism Marketing Circle, in 2015 the Indigenous Tourism Association of Canada (ITAC) was formally established as a national non-profit Aboriginal tourism industry organization. Today, ITAC includes representation from 15 Aboriginal tourism industry representatives and organizations. Through a unified Aboriginal tourism industry voice, ITAC focuses on creating partnerships between associations, organizations, government departments and industry leaders from across Canada to support the growth of Aboriginal tourism in Canada. For more information, visit


Media contacts:
Kate Rogers, Tartan Group: 604-880-1494 (mobile) or
Keith Henry, ITAC: 604-639-4408 or

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