The Indigenous Tourism Association of Canada releases new video featuring partners in Canada’s north

June 22, 2017, Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlilwətaɬ (Tsleil-Waututh), Vancouver, BC – The Indigenous Tourism Association of Canada (ITAC) has produced a captivating video in partnership with True Calling Canada, which focuses on northern Canada and brings attention to the welcoming nature of Aboriginal communities in Yukon, Northwest Territories, and Nunavut.

The video highlights the powerful experiences visitors have to choose from, as well as the positive impact of cultural tourism in northern Canada. “One of the most powerful things that has ever happened to me is my move north,” says Kylik Kisoun Taylor, owner of Tundra North Tours in Inuvik, NT, in the two-minute feature. “The world needs to see this way of life and just how beautiful it is.”

ATAC’s efforts will be featured at the Arctic Arts Summit in Harstad, Norway from June 21 – 22, 2017. On behalf of the eight countries with arctic lands, three panelists have been chosen to speak about best practices at the event, including Keith Henry, president & CEO of ATAC, and representatives from Finland and Iceland. This opportunity will further Henry’s efforts to place Aboriginal cultural tourism at the forefront of northern Canadian tourism.


“I am excited to be able to share this Power of Aboriginal Tourism video featuring northern Canada, knowing that each of the partners featured in this compilation share a sense of pride and enthusiasm for the experiences that are offered in our three northern territories,” says Keith Henry, president & CEO of the Indigenous Tourism Association of Canada. “I look forward to continuing to share with the world how Aboriginal tourism in Canada continues to expand and adapt to increasing awareness by international visitors.”

With support from Global Affairs Canada and the Canadian Government, ATAC’s goal as a non-profit is to grow and support a sustainable, culturally-rich Aboriginal tourism industry across Canada, sharing the experiences available to visitors from around the world.

“Congratulations to the Indigenous Tourism Association of Canada on this amazing video,” says The Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism. “It is a beautiful illustration of the cultural richness of Canada’s North, and the many unique and authentic Indigenous tourism experiences that are available for visitors looking for an adventure of a lifetime. ITAC continues to do great work to raise awareness internationally of the amazing indigenous tourism experiences available right across Canada. Through initiatives like this, you are helping to strengthen Canada’s brand as an internationally renowned tourism destination. I wish you all the best this week at the Arctic Arts Summit in Norway.”

ATAC’s, “Power of Aboriginal Tourism,” series is produced in partnership with Destination Canada.

Social media channels:
Twitter: @AboriginalCAN

The Power of Aboriginal Tourism videos may be viewed here:

True Calling Canada social channels:
Twitter: @TrueCallingCA

About the Indigenous Tourism Association of Canada
The Indigenous Tourism Association of Canada (ITAC) works to improve the socio-economic condition of Aboriginal people through the provisions of economic development advisory services, tourism conferences, capacity development training and workshops, industry research and information for Aboriginal tourism operators and communities within the 13 regions; 10 provinces and three territories of Canada. ITAC develops relationships with other groups and regions with similar mandates, uniting the Aboriginal tourism industry in Canada and works to enable collective support, product development, promotion and marketing of authentic Aboriginal cultural tourism businesses in a respectful protocol. The ITAC Board is made up of Aboriginal tourism industry representatives from each of the provinces and territories. For more information, visit


Media contacts:
Brian Cant, Tartan: 250-592-3838 or
Keith Henry, ITAC: 604-639-4408 or

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